Learning how to store your matcha properly will greatly increase the "lifespan" of your matcha.

Brands will often say that "ceremonial" matcha is superior to "culinary" matcha, but is that truly the case? In fact, ceremonial matcha and culinary matcha have...

Just as espresso is essential to making coffee drinks such as Americanos or Lattes, a matcha shot is the first step in creating all delicious...

Answers to the most frequently asked questions about matcha by cafe owners.